4/7/2023 0 Comments Yeezy zebraThe “Turtle Dove” paved the way for a range that would dominate sneaker sales worldwide. The most infamous of Kanye’s Yeezy Boost range, the Yeezy Boost 350 dropped in June 2015 at $200 retail price. They released in separate colourways in December 2015 and June 2016. The unique suede grey-white high-tops were a limited release, but Kanye assured that he’d release enough Yeezys that everyone would be able to get a pair. In February 2015 the Yeezy Boost 750 dropped and was immediately sold out. The Adidas Yeezy Boost 750s hype was legendary, from sneak peeks from people behind Kanye on commercial flights to Kanye casually wearing his unreleased sneakers to high profile events, he masterfully had the sneaker world begging for the release. The Red Octobers are a highly sought after pair of sneakers, with recent re-sales reaching over £8,000. In 2014, Nike suddenly released the Air Yeezy 2 Red October, and that was the last of the Air Yeezys for good. The transition from swoosh to three stripes was to only make the Yeezy line all the more famous. In late 2013 the partnership of Kanye and Adidas was announced. A particular release date, the one of the Air Yeezy 2 Red October was a point of contention between the artist and Nike. Nike hadn’t provided royalties for each pair of sneakers sold and had no solid plans for his ongoing contract regarding release dates. However, Kanye’s contract with Nike quickly soured as he felt he deserved far more than Nike was providing. The Nike Air Yeezy was a success, it would routinely sell out immediately and became a very sought after range. Fans used to be able to submit pictures of themselves in their Air Yeezys to Kanye’s now inactive website. Kanye had previously worn them on stage in live performances and drummed up an incredible amount of hype. This release was received incredibly well by designers and consumers alike. These sneakers retailed for $250 and supposedly only 1,500 pairs were ever made. It was released in two separate colourways, Platinum and Black Solar Red. Although this internship supposedly ended badly, it was another notch in the belt for Kanye’s fashion reputation. Kanye’s collaboration with Louis Vuitton dropped soon after, further solidifying him within fashion industry circles.Īfter the famous Taylor Swift debacle at the VMAs, Kanye and his friend Virgil Abloh (now CEO and Founder of Off-White & Artistic Director of men’s wear at Louis Vuitton) travelled to Italy, where Kanye interned at Fendi. They retailed for $215 and sold out immediately. It was released in 3 colourways, grey, black and tan. In April 2009, Kanye’s collaboration with Nike was released, the Air Yeezy 1. Zanotti taught Kanye to make items ranging from snakeskin bags to boots. Kanye credited Guiseppe Zanotti for teaching and guiding him in the art of shoemaking in Zanotti’s factory in San Mauro Pascoli, Italy. He began his foray into the sneaker industry when he collaborated with Bape on their Bapesta sneaker in 2007, which was the start of a long and successful journey that wasn’t without moments of crisis. Kanye had continually broken the mould and sought to challenge any box that people put him in while trendsetting on a global level.Įditorial Credit: Carl Bjorklund / Shutterstock In the past, he had continually prided himself in not needing a stylist with quotes from his music such as: “I don’t see why I need a stylist / When I shop so much I can speak Italian.” - Champion, 2007. It saw the rapper and entrepreneur become a groundbreaking fashion designer and one of the most influential icons of modern-day. The Yeezy brand is globally renowned for being at the forefront of fashion, it stands as a manifestation and ode to Kanye West’s fashion taste, named after the rapper himself.
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